Sales and Marketing Insights

Create A Mobile Center of Excellence and Start Small (Part 3)

Posted by Christopher Barton on July 12, 2016

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"Big things have small beginnings" -Prometheus

In Part 3 we look at the philosophy of starting small with your mobile initiatives, while understanding the importance in creating a Mobile Center of Excellence (CoE). But before reading Part 3 below, I recommend you check out Part 1 and 2 of this series, where I address the 3 things you should do to ensure you maximize value from your mobile initiatives.

Your Idea Engine

“A strategy, even a great one, doesn’t implement itself” - Anonymous

Gathering a group of business users, stakeholders, and technology resources together to govern, innovate, prioritize projects, and select technologies can be one of the most important steps toward a successful Mobile strategy.  Gartner considers creation of a CoE a “Strategic Imperative” for enterprises, and assigns a 10x business impact multiple on a scale of 0 to 10! Constructed correctly, the mobile CoE will ideate internal and externally focused mobility uses and projects that drive business value and transformation.  The CoE doesn’t have to be a large group, but the members should embody and have insight into business processes and technologies used across functional areas and IT.

Depending on how small or large your organization,  this may seem impractical or difficult but an exchange of ideas between functional areas on how to improve the business is never a bad thing and the ideal group of individuals may already meet regularly on other topics – just add mobility use cases to the regular discussion topics and make sure it’s given enough time and priority. 

A Mobile CoE can be your idea engine for the best use cases on mobile applications in your organization. 


Start Small

Regardless of the focus of the initial mobile application it’s never a bad idea to start small and expand.  Many technology initiatives have failed because they tried to accomplish too much all at once.  We’ve all downloaded an app because it offered a lot of good functionality, or perhaps because it looked like a fun app to play around with (like the opportunity to go hunting for gyms around the neighborhood with your kids). But eventually many users end up uninstalling it because of bugs, poor performance, or maybe due to an overly ambitious GPS that prefers to suck the energy out of your battery. A perfect example of this is the recent Pokémon GO  launch.

The end result? We rarely go back to those applications to see if they have improved.


This Reaction Can Be Avoided

When an application works and performs as intended, it’s not unusual for the user to desire more.  We even look forward to the enhancements and offer feedback on how to make it better. It’s a big difference in user response and provides a much better opportunity to learn and incorporate user feedback as you add functionality. Over time you’ll have an application that meets the needs of the business with less pain and rework, than if you tried to deliver all the bells and whistles at once.

These are just a few of many best practices to help ensure success on the road to mobility and digital transformation. Emtec is here to help wherever you are in the journey with high value advisory and implementation services tailored to address specific organizational and industry challenges. 

Contact us for a free consultation or fill out our mobility readiness questionnaire to engage with our experts and get advice on your mobile strategy and initiatives.

Topics: .Sales and Marketing, .IT, Mobile Center of Excellence, Mobile Apps, Mobile Strategy

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