Sales and Marketing Insights

Developing and Documenting Your Mobility Strategy (Part 2-3)

Posted by Christopher Barton on June 7, 2016


"Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat," Sun Tsu, Ancient Chinese Military strategist.

As I discussed in Part 1, "How to Maximize Business Value from Mobile Initiatives," there are ways to help apply benefits that will transform your enterprise in ways that will keep you from wasting valuable time and resources. Yet when it comes time to start defining strategies, many organizations in fact skip this important step (and it's one of the easiest ones to develop).

Part 2: Develop and Document your Mobility Strategy

During a recent "Gartner at a Glance" webinar, Chris Silva mentioned roughly 20% of enterprises take the time to define and document their mobile strategies. This finding is somewhat surprising given all the indicators and statistics on the potential disruptive impact of mobile applications and the importance of mobility to business in general. It could also explain why stakeholders and users are often less than enthusiastic about the outcomes and value, derived from these initiatives.

To learn more about building an effective mobile strategy, check out this post from our Emtec blog team, “How to Develop a Winning Mobile Strategy”. The post covers the importance of assessing your mobile readiness as a key initial step.

If you don’t have the internal expertise to do this, consider working with someone willing to conduct a mobile readiness assessment workshop and to facilitate creation of your mobile strategy and roadmap. Remember, assessment workshops shouldn't require heavy time commitments or capital investment.

But before diving into a workshop, see if you're even at the point of "mobile readiness" first. Contact us for more information or to request a 2 - 5 day mobile assessment.

Part 3: Create A Mobile Center of Excellence and Start Small-We'll look at how a Mobile Center of Excellence (CoE) can be your “idea engine” for the best use cases for mobile applications in your organization.

Topics: .Sales and Marketing, .IT, Mobile COE, Mobile Readiness Assessment, Gartner at a Glance webinar

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