Sales and Marketing Insights

4 Ways SharePoint can Help Sales & Marketing Teams Increase Revenue

Posted by Christopher Barton on Aug 2, 2016 8:21:38 AM

Many of us have worked for organizations where there’s so much sales and marketing activity that effective use of SharePoint was a condition of survival - without it there would be chaos and disorder – all killers of productivity! 

If your organization has an Office365 subscription, you already own SharePoint, and its low cost and productivity-boosting benefits make it the smartest option available to consolidate functionality (that’s often inefficiently spread across several systems).

So how can SharePoint help your Sales & Marketing teams? Here are 4 ways Sales & Marketing departments use SharePoint to help their sales teams sell more, get more from marketing investments, and operate more effectively.  

The first 3 are commonly used as part of a SharePoint intranet site, but the 4th one is something special we developed- to make our own sales reps lives easier!

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Topics: Microsoft SharePoint, .Sales and Marketing, .IT, UI/UX

Create A Mobile Center of Excellence and Start Small (Part 3)

Posted by Christopher Barton on Jul 12, 2016 8:47:41 AM

"Big things have small beginnings" -Prometheus

In Part 3 we look at the philosophy of starting small with your mobile initiatives, while understanding the importance in creating a Mobile Center of Excellence (CoE). But before reading Part 3 below, I recommend you check out Part 1 and 2 of this series, where I address the 3 things you should do to ensure you maximize value from your mobile initiatives.

Your Idea Engine

“A strategy, even a great one, doesn’t implement itself” - Anonymous

Gathering a group of business users, stakeholders, and technology resources together to govern, innovate, prioritize projects, and select technologies can be one of the most important steps toward a successful Mobile strategy.  Gartner considers creation of a CoE a “Strategic Imperative” for enterprises, and assigns a 10x business impact multiple on a scale of 0 to 10! Constructed correctly, the mobile CoE will ideate internal and externally focused mobility uses and projects that drive business value and transformation.  The CoE doesn’t have to be a large group, but the members should embody and have insight into business processes and technologies used across functional areas and IT.

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Topics: .Sales and Marketing, .IT, Mobile Center of Excellence, Mobile Apps, Mobile Strategy

How to Use White Space Analysis to Sell More to Existing Customers

Posted by Emtec Blog Team on Jun 8, 2016 8:31:26 AM

Editor’s note: This post was previously published
by our subsidiary Wave6 blog.
If you would like additional guidance on ways to leverage Wave Analytics to uncover more sales opportunities, or to learn how Wave6 can Rock your Salesforce environment, feel free to check out their website.


Are you putting more time into new opportunities? Or are you focused on selling more to existing accounts?

It's pretty common for sales professionals to chase after new business when new leads roll in. It's the thrill of the chase all sales professionals possess.

The problem is it can cost 10 times more to acquire a new customer than it does to sell more to an existing customer.

But, selling more to an existing customer can be difficult without the right strategy and tools.

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Topics: .Sales and Marketing, Using White Space Analysis, Salesforce Wave Analytics, Wave6 Blogs

Developing and Documenting Your Mobility Strategy (Part 2-3)

Posted by Christopher Barton on Jun 7, 2016 10:23:43 AM

"Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat," Sun Tsu, Ancient Chinese Military strategist.

As I discussed in Part 1, "How to Maximize Business Value from Mobile Initiatives," there are ways to help apply benefits that will transform your enterprise in ways that will keep you from wasting valuable time and resources. Yet when it comes time to start defining strategies, many organizations in fact skip this important step (and it's one of the easiest ones to develop).

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Topics: .Sales and Marketing, .IT, Mobile COE, Mobile Readiness Assessment, Gartner at a Glance webinar

How to Maximize Business Value from Mobile Initiatives (Part 1 of 3)

Posted by Christopher Barton on Apr 17, 2016 9:31:21 PM

Can all areas within an organization experience "Mobile Business Benefits" in a productive way?

Business leaders from small, medium, and large enterprises have made the decision to embrace or expand the use of mobility in their enterprises for numerous reasons. 

Customer engagement & satisfaction, revenue enhancement, productivity, competitive advantage, cost reductions, and workforce enablement are all “business benefits” that can be derived from mobile initiatives.

This 3 part blog series will discuss the 3 things you should do to ensure you maximize value from your mobile initiatives.

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Topics: .Sales and Marketing, Mobile BI, .IT, Mobility Optimization, Mobile COE

Salesforce Spring '16 Release in Full Bloom

Posted by Cece Adams on Mar 10, 2016 8:54:45 AM

Editor’s note: This post was previously published
by our subsidiary Wave6 blog. If you would like additional guidance on how to optimize the performance of your salesforce instance, or to learn more about how Wave6 can Rock your Salesforce environment,
feel free to check out their website.


After a crazy winter like the one we just had, I can’t be the only one looking forward to springtime. Just think, flowers in bloom, birds singing everywhere…and yet another wonderful release from Salesforce!

Just in time for spring cleaning, Spring ’16 offers plenty of new features to expand the offerings of its wonder:  Lightning Experience.

Note: Orgs that use Person Accounts will finally have access to Lightning Experience (LE) within 24 hours of the Spring ’16 release; everyone else should have access now.

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Topics: salesforce analytics, Salesforce Optimization, .Sales and Marketing, .IT, Salesforce Release Enhancements, Lightning Experience, Dynamic Dashboards, Salesforce Classic

Once Upon A Time- Top 3 Sales & Marketing Insights of 2015

Posted by Emtec Blog Team on Dec 29, 2015 6:30:00 AM


Once upon a time (just a mere 12months ago) it was January 1, 2015 and our Microsoft and Wave6 Salesforce Teams were starting off the new year helping our clients begin their own unique 2015 sales journey with enhanced collaborative tools to better assist their sales, marketing and IT departments.

Here we are almost to the close of the calendar year, when organizations are busy measuring the past year's sales forecasts and upcoming pipeline for 2016. Isnt it remarkable how fast time flies when sales teams have less administrative tasks to worry about? 

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Topics: Microsoft CRM, Salesforce Optimization, Salesforce Analytics Cloud, .Sales and Marketing, Top Blogs of 2015

Mobile Friendly Website or Mobile Applications- which is best for you?

Posted by Emtec Blog Team on Dec 24, 2015 11:06:00 AM

 

 

You’ve heard and read tons of information proclaiming the must have benefits of a mobile ready enterprise e.g., 73 % of users who click on an item or service via a mobile device purchase. In comparison 43% of desktop users do so but only after 3-4 return visits. Mobile enabled services increase revenue capture while decreasing sales cycles!

Okay, time to move steadfastly ahead...

Question- Should you redesign your website making it mobile enabled OR are you better served by deploying downloadable mobile applications?

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Topics: .Sales and Marketing, .IT, Mobile Strategy, Transformation and Readiness, Mobile Web Applications, Mobility Optimization

Oh the Weather Outside is Frightful- But Salesforce Lightning is Delightful!

Posted by Emtec Blog Team on Dec 22, 2015 11:26:00 AM

Editor’s note: This post was previously published
by our subsidiary Wave6 blog. If you would like additional guidance on how to optimize the performance of your salesforce instance, or to learn more about how Wave6 can Rock your Salesforce environment,
feel free to check out their website.


With the arrival of the winter season, we welcome colder weather and icy commutes, with the acceptance of hockey sweaters on casual Fridays and increased Netflix conversations over coffee breaks.

But in the Salesforce world, the arrival of cooler temps also means the arrival of the newest Salesforce.com Release! With this release comes Salesforce’s newest experience and user interface – Lightning.

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Topics: .Sales and Marketing, Salesforce, .IT, Salesforce Admin, Winter 16 Release, Opportunity Workspace, Lightning

CRM 2011 to CRM 2015 Online- Part 3: Licensing Considerations

Posted by Emtec Blog Team on Dec 17, 2015 12:29:51 PM

While writing this blog entry I had thought about delving into the benefits of upgrading how this effects your licensing model; then I realized enterprise software licensing is about as exciting and glamorous as renewing a library card….or watching “The Notebook” (nothing against those that enjoy that type of genre).

Then after a box of Kleenex and a brush up on James Garner crying….I realized there is money to be saved by examining your licensing model! So game ON, lets dive in and get that cheddar (while we slowly forget about the movie The Notebook entirely).



But before you do, please back up two blogs and check out:

Part 1: "Moving Dynamics CRM On-premises to Online" 

Part 2: "Making the Move from CRM 2011 to CRM 2015 Online"

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Topics: .Sales and Marketing, .IT, Microsoft CRM On-premises, CRM license Types, Microsoft CRM Online, CRM Migration

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